A report by Technavio, a major company that performs global market research and industry advisories for the technology sector, has released an extended report on the overall status of the online gambling market, entitled “Global Online Gambling Market 2015-2019.” The company is a worldwide leader in predicting the market trends, whose research analysts have produced over 3000 research reports on current and upcoming conditions in the technology market, including over 200 reports on the status of individual gaming markets such as single player, multi-player, and massive multi-player online games.
This particular report contains an in-depth market analysis of the emergent online gambling sector, which allows global consumers to gamble money online through various forms of technology. The sector includes lottery, betting, and game activities that function on a video game platform through cell phones, laptops, PCs, and tablets that can connect to the internet. Online gaming is a growing field of leisure transactions that earns revenue through wagers made by the players on casino-style table and card games, purchases through online slot machines, and betting on the outcome of sports such as football, basketball, baseball, cricket and horse racing.
Overall, the compound annual growth rate (CAGR) predicted by the report is 10.73% from 2014 to 2019. Compound annual growth rate is a useful indicator that predicts the ending investment value if the initial investment is compounded over the growth interval. In essence, it is a cumulative look at the average growth over a time period. This report suggests that investments in online gaming with have prospects of healthy growth of 10.73% gross gaming yield each year until 2019. Gross gaming yield is the average return on investment generated from gambling activities prior to the deduction of taxes and expenses is divided by the current expense of the investment.
In the report, market size was calculated based on the current rate of consumer spending on online gaming but excludes the expenditures of shoppers on hard products and technology such as computers, smart phones, and tablets that enable internet based game play. According to the report, the predicted growth is largely due to the removal of several regulations that have held back growth of the gambling market in the past. Recently, governments, particularly in Europe, the Middle East, and Asia, have become more lenient with policies restricting online gambling, which has resulted in that region accounting for a market share of roughly 42% of the market growth from 2014-2019. However, growth is also anticipated due to the increase of consumers who obtain the necessary hardware to play online games within the coming years.
The report segments the market into 3 individual sections for the purposes of analysis: betting, gaming, and lottery. Betting games include those in which a player can bet on real world sporting events or the likelihood of occurrences of certain predicted events. Games classified as gaming are competitive online versions of classic casino table games such as poker, blackjack and dice games. Lottery games include online bingo and virtual slot machines. According to Technavio’s extensive research analysis, gaming is predicted to have the highest percentage of market growth of the three gambling market segments, due to the strong popularity of casino card competitions among consumers.
The report also provides data segmented for the various distribution platforms (PC versus laptop versus smartphone versus tablet usage), and gives analysis and predictions for expected growth segregated by platform. Mobile gaming on smart phones and tablets is expected to have the biggest share of the market’s growth due to its overall convenience and high level of portability. Although research indicates that in 2014 the market share for mobile applications was low; the report argues that by 2019 this up and coming platform will account for up to 49% of the online gambling market.
In addition, the Technavio report describes the landscape and competitiveness of the market, and names the key vendors in the field of online gaming. The market is expected to be competitive, with multiple key vendors who will drive the growth and market distribution over the next few years. 888 Holdings, Bet-at-Home.com, Betfair Entertainment, Bwin.Party, Landbrokes Betting and Gaming, Paddy Power and Unibet are named as some of the most influential operators in the market. Other vendors considered prominent establishments in the market include Amaya Gaming, Betsson, Camelot Group, Gala Coral Group, Genting UK, Net Entertainment, Playtech, Rank Group, Sportech and William Hill. The report also gives clear, useful information on the most significant strengths and weaknesses of each of the major vendors in the somewhat competitive global market.
Finally, the lengthy report lists the biggest challenges and upcoming trends affecting the global gaming market. The biggest challenge is expected to be due to government policies and regulations restricting gambling gameplay in certain areas. The most impactful trend in consumer behavior is an overall shift in gambling habits, which is an open opportunity for companies (particularly the key vendors) to appeal to consumers. This report will enable companies that create gambling games to prepare their companies for the expected shifts in the market by developing products that are compatible with the quickly growing platform of mobile online gaming, and aligning their game play options with the highest growth potential segments of casino style gambling games.